You need the right tool to speed things up.
Retailers must be online if today’s customer is to be reached. But merely reaching customers doesn’t automatically mean a sale and one sale doesn’t automatically mean that customer will return to buy again. ChainDrive’s ecommerce Gateway has the tools that connect the online activities of your business to the rest of the enterprise, providing a seamless integration of the ecommerce channel into the flow of operations.
1. A Tool To Manage Pricing Consistently
People can be looking up your online pricing, your competition’s offers, and browsing for the best offer even while they are in your brick and mortar store looking at what is on the shelf. Retailers who also sell online have to be consistent in what they offer and how it is priced because shoppers have the capability to research and check before they buy.
2. A Tool To Interface With Third Party Sites
Retailers who sell on third party ecommerce sites need to keep track of all that is happening and be able to update automatically or the venture will not be profitable. A tool that interfaces with third party sites can integrate between applications and reliably update things like inventory availability and more in real time.
3. A Tool To Optimize Customer Relationships
Why are retailers online? Because that is where potential customers are shopping. Capturing customer information, targeting marketing campaigns, and other profitable CRM tasks need to be optimized so they can be done without annoying the customer or adding to the retailer’s workload.
4. A Tool To Monitor Inventory In Real Time
Internet shopping happens in real time so inventory control needs to happen in real time, too. Otherwise the online shopper will go to another site where they can get what they want without waiting to see if the retailer has it in stock. Orders that can’t provide inventory and shipping status often are the only orders a customer makes because the next time they will buy from a site that can tell them what is happening immediately.
5. A Tool To Capture And Fulfill Orders
The shopping cart on a retail website must be connected to the process that fulfills the order. From selection and payment to confirmation of shipping and beyond, every step of the transaction is made easier with the right tools for the job.
The ChainDrive ecommerce Gateway has been carefully designed to equip the retailer for expanding their business to the profitable channel of online sales. It has tools your webstore cannot do without.