Integrate the physical and the digital to get phygital.
“Phygital” is a recent term retailers are using to describe the reality of what is happening today: the physical world and the digital world are increasingly integrated. ChainDrive’s e-commerce Gateway integrates your webstore and the physical components of your enterprise by utilizing a centralized database.
Shoppers Are Phygital
You can see it in the store aisles when shoppers look up product reviews on their smartphones before putting the item in their cart. Consumers go online to browse before going into the store to examine potential purchases. Shoppers are phygital so retailers also need to get phygital.
Retailers Need To Get Phygital
There are two ways to look at “getting” phygital. One is the “getting” of comprehension: retailers need to understand that the need to integrate the physical and digital aspects of their business is essential to being a presence in the market today. The other way that retailers can “get” phygital is by selecting software that connects the entire enterprise from back-office, distribution, fulfillment, and webstore to every location and channel.
Get Phygital With ChainDrive
ChainDrive’s e-commerce Gateway connects to the centralized database for real-time updates. A few of the functions that become possible with this functionality are inventory monitoring, managing price changes or product creation, capturing information for analysis, cross-channel sales analysis, and more.
ChainDrive’s e-commerce Gateway has been designed to interface with existing and third party e-commerce sites. This enables the free, secure flow of data across the enterprise and links applications seamlessly with consistent, reliable information that is up to date. Inventory monitoring tracks location and status of merchandise. Whether you need to see purchases, receipts, allocations, sales, transfers, or any other details, the information is accessible and ready for the task at hand.
Integrate the physical realities of your business with the digital utilities of ChainDrive’s e-commerce Gateway. Getting phygital will be profitable!