Customer loyalty is something that every retailer should worry about. Your competition can at any time lower prices and take your customer away, or provide better customer services and get them that way. But there are some things that you can do to ensure that your customers keep coming back. And it doesn’t always boil down to prices.
Here are three sure-fire ways to keep your customers loyal for the long term even if they go somewhere else today:
- Keep your stores clean – This is so simple, but it’s easy to overlook. Keep your floors swept and your merchandise organized. Nothing is more frustrating to a customer than walking around in a dirty store looking for a product that can’t be found. It doesn’t have to be spotless. It just has to be clean and organized.
- Make intelligent offers – This boils down to good customer management. It’s not enough to capture names and phone numbers at the point of sale. You must also be able to figure out what customers want based on past purchases, and then be able to make them offers that they’ll want to take advantage of and that are appropriate to them.
- Always have what they want in stock – You can’t predict what customers want every time they want something, but you can make sure that the product you carry is well stocked. Study your customers. Learn their buying habits. Then, make sure you have the products they buy in stock when they show up.
Customer loyalty isn’t all about prices. Sometimes, it is simply a matter of listening to what they have to say and responding to it. A good CRM solution will help you with that.